Leadership Team

Chief Executive Officer

Roi Keren

Roi Keren brings more than 20 years of experience in the IT industry. Before joining Centerity, Roi functioned as regional sales manager of SuperDerivatives in the UK and Ireland. In this role, Roi managed sales and pre-sales teams responsible for business development with banks, hedge funds, and financial divisions of global enterprises.

Prior to SuperDerivatives, Roi functioned as the EMEA regional sales manager of Shunra Software, a WW leading WAN emulation solutions Company. Previous to Shunra, Roi functioned as sales manager of Hewlett Packard service division (HPS) for the Telecom & Industrial districts in Israel. Roi holds a BA in Business Management from Tel Aviv College and MBA from Manchester University.

Chief Legal Officer

Marty Pejko

Chief Product Officer

Eran Freilich

Eran Freilich is the Chief Product Officer at Centerity leading the company’s global product management. His primary responsibilities include driving product strategy and vision, product definition, design, and execution. Eran holds more than 20 years of experience in product management in the software industry. Prior to his current position, he was the Head of Product Experience and Design for IoT, PLM and CAD business units at PTC. Eran holds a BSc in Information System from The Technion, Israel Institute of Technology.

Chief Technology Officer

Maxim Reizelman

Maxim is leading the support and integration team of Centerity and responsible for the smile of hundreds of customers all over the world. In addition, Maxim is leading the innovation practice to keep our unique technology at the cut-edge level. Maxim brings extensive experience in the information technology space. Prior to Centerity Maxim functioned as the automation and process control manager at Leumi-Card and as a NOC manager in the IDF.

General Manager - EMEA

Eyal Dalit

Eyal Dalit brings more than 25 years of sales management experience for the technology market. Before joining Centerity, Eyal functioned as VP International Sales at 3M Electronic Monitoring, VP Sales for EMEA at SuperDerivatives, Sales Manager at HP and various sales and sales management roles in other companies. In his current role, Eyal leads the sales and pre-sales teams and responsible for all strategic engagement with business partners and channels in Europe, Middle-East, and Africa (EMEA). Eyal holds a BA in Political Science from Tel Aviv University, Israel.

VP of R&D

Udi Shuchami

Udi holds over 20 year of experience in the Software industry. Prior to his current position Udi Served in various development management roles. In his last position he was Director of Software in PTC leading the development of a large IOT product and managing 4 development teams both local and off shore.

Other roles included leading a various development groups in the Service Management industry in PTC and Engima. Udi has BSc in Physics and Computer Science form Bar-Ilan University.

Chief Strategy Officer

David Hart Jimenez

David brings 25 plus years of technical sales & software innovation engineering experience across a broad gamut of tech companies ranging from Cybersecurity (Merlin Cyber & ArcSight), AI-Machine Learning (PayPal), Robotic Process Automation (Worksoft), Virtualization (Citrix) and Enterprise Resource Planning (Oracle). He holds a Bachelor of Science from Duquesne University and MBA from Rice University (Houston, TX).

Head of People

Sivan Langer Marom

Sivan Langer Marom is the Head of People at Centerity. Sivan is responsible for all company HR aspects- Recruitment, Onboarding, Employee experience and Managerial development, while supporting the organization’s goals and strategy. Sivan’s mission is to ensure our employees are satisfied, productive, trained and are unleashing their full potential. She coaches and consults business leaders how to further develop their leadership skills and grow their teams. Sivan holds more than 15 years of experience in Technology recruitment and Employee Care in the Israeli Hi-tech industry. Prior to her current role, she was an HR & Recruitment manager at a Cyber company, and an HR Account manager at a Projects & Outsourcing company.

CFO

Yohai Borenstein

Yohai is a senior-level executive with extensive hands-on experience in management, business leadership and working with Board of Directors, banks and attorneys. Yohai has strong leadership, problem-solving, planning, team-building and project-management skills. He established record of success in significantly growing enterprise value and is strong in financial planning, cash forecasting, budgeting, business valuations, acquisitions, IRS/DOL/CPA audits and pension plans.

Senior Vice President of Global Business Development

Dani Naor

Dani is Senior Vice President of Global Business Development for Centerity where he is responsible for driving financial growth. In his role, Dani collaborates with senior leadership and sales and marketing to assess current market trends and propose new business strategies to drive revenue and improve the bottom line.

Dani has held senior leadership positions in business development for companies like EMC, Zadara and LSI. He has more than 20 years of experience building the cross-organizational client relationships required to develop long term business partnerships that fuel business growth.

Chief Revenue Officer

Denise Bader

Denise is Chief Revenue Officer for Centerity where she leads integration and alignment between all revenue-related functions, including marketing, sales, pricing, and revenue management. Denise has extensive experience building teams to drive success through sales, pre-sales, channels, marketing, renewals, professional services, customer experience and sales operations. She also has a successful track record of exceeding revenue targets, profitability, and customer satisfaction goals.

Previously, Denise has held sales leadership positions with companies like Dell, Quest Software, Fortive (Teletrac Navman) and PTC. She holds a Bachelor of Arts from the University of California, Los Angeles.

Vice President of Global Services

Isaac Niederman

Isaac is Vice President of Global Services for Centerity where he leads multinational implementations of Centerity’s far edge CSM² solution. In his role, he is tasked with managing a team of program/project managers and implementation engineers, driving business growth by delivering flawless customer experiences.

Isaac held senior leadership positions in professional services for companies like Nice Systems, Nova Measuring Systems and Orbotech. He has more than 20 years of experience building and growing organizations through delivery excellence, customer success and operational leadership. Isaac earned a Computer Engineering degree from Northeastern University and a master’s in Management & Information Technology from Lesley University