Leadership Team

Chief Executive Officer

Roi Keren

Roi Keren brings more than 20 years of experience in the IT industry. Before joining Centerity, Roi functioned as regional sales manager of SuperDerivatives in the UK and Ireland. In this role, Roi managed sales and pre-sales teams responsible for business development with banks, hedge funds, and financial divisions of global enterprises.

Prior to SuperDerivatives, Roi functioned as the EMEA regional sales manager of Shunra Software, a WW leading WAN emulation solutions Company. Previous to Shunra, Roi functioned as sales manager of Hewlett Packard service division (HPS) for the Telecom & Industrial districts in Israel. Roi holds a BA in Business Management from Tel Aviv College and MBA from Manchester University.

Chief Strategy Officer

Adnon Dow

Adnon Dow brings nearly 30 years of technology sales and business development leadership within enterprise software, IT, mobile, IoT, and analytics. Adnon formerly served as Vice President of Global Solution Sales for NCR Corporation. Adnon has also held senior business and market development leadership roles with Cisco, Motorola, SYNNEX, and TrustLogics Consulting. Adnon holds a Bachelor of Business Administration Degree in International Business and Economics from Sam Houston State University and an International Business Law Degree from South Texas College of Law.

Chief Operational Officer

Marty Pejko

Chief Product Officer

Eran Freilich

Eran Freilich is the Chief Product Officer at Centerity leading the company’s global product management. His primary responsibilities include driving product strategy and vision, product definition, design, and execution. Eran holds more than 20 years of experience in product management in the software industry. Prior to his current position, he was the Head of Product Experience and Design for IoT, PLM and CAD business units at PTC. Eran holds a BSc in Information System from The Technion, Israel Institute of Technology.

Chief Technology Officer

Maxim Reizelman

Maxim is leading the support and integration team of Centerity and responsible for the smile of hundreds of customers all over the world. In addition, Maxim is leading the innovation practice to keep our unique technology at the cut-edge level. Maxim brings extensive experience in the information technology space. Prior to Centerity Maxim functioned as the automation and process control manager at Leumi-Card and as a NOC manager in the IDF.

Chief Financial Officer

Danny Haklai

General Manager - EMEA

Eyal Dalit

Eyal Dalit brings more than 25 years of sales management experience for the technology market. Before joining Centerity, Eyal functioned as VP International Sales at 3M Electronic Monitoring, VP Sales for EMEA at SuperDerivatives, Sales Manager at HP and various sales and sales management roles in other companies. In his current role, Eyal leads the sales and pre-sales teams and responsible for all strategic engagement with business partners and channels in Europe, Middle-East, and Africa (EMEA). Eyal holds a BA in Political Science from Tel Aviv University, Israel.

VP of R&D

Udi Shuchami

Udi holds over 20 year of experience in the Software industry. Prior to his current position Udi Served in various development management roles. In his last position he was Director of Software in PTC leading the development of a large IOT product and managing 4 development teams both local and off shore.

Other roles included leading a various development groups in the Service Management industry in PTC and Engima. Udi has BSc in Physics and Computer Science form Bar-Ilan University.

VP of Channel Sales

Michele Pieropan

VP of Business Development

Daniel Barresi

Dan is Vice President of Business Development for Merlin Ventures. He has more than 25 years of experience providing cybersecurity and IT software solutions and services that enable enterprises and public sector customers to become more secure, deliver increased customer value, and better align with their missions. Since early 2017, Dan has led go-to-market strategy, sales, and marketing for Merlin Ventures’ portfolio of vastly emerging technologies. This includes Centerity, for whom Dan is Vice President of Business Development of the Americas.

VP of Human Resources

Ella Shoushan

Ella Shoushan brings over 15 years of diverse experience in human resources management and organizational consulting. Ella previously worked as Organizational Consultant and Human Resources Expert for BElong, Human Resources Manager for Colmobil Corporation, Human Resources Manager for Argol Nonwovens, Human Resources Business Partner for The Coca-Cola Company, and as Human Resources Officer for the Israel Defense Forces. Ella studied Organizational Consulting at Tel Aviv University and holds a Masters Degree in Human Resources and Public Administration from Bar-Ilan University and a Bachelor’s Degree in Social Science from Bar-Ilan University.

Director of Platform

Adi Ezra

Director of Delivery

Stanislav Siganevich

Director of R&D Integrations

Iliya Reyzis