Roi Keren brings more than 20 years of experience in the IT industry. Before joining Centerity, Roi functioned as regional sales manager of SuperDerivatives in the UK and Ireland. In this role, Roi managed sales and pre-sales teams responsible for business development with banks, hedge funds, and financial divisions of global enterprises.

Prior to SuperDerivatives, Roi functioned as the EMEA regional sales manager of Shunra Software, a WW leading WAN emulation solutions Company. Previous to Shunra, Roi functioned as sales manager of Hewlett Packard service division (HPS) for the Telecom & Industrial districts in Israel. Roi holds a BA in Business Management from Tel Aviv College and MBA from Manchester University.